Summer 2012
Departments
Openers: Metrics and Micromanagement
When executives exert more and more oversight and demand more and more information, people work on PowerPoint decks and Excel sheets rather than, well, work.
Theory to Practice: Management by Imitation
Can we replicate Steve Jobs’s success by doing as he did?
Workspace: The Five Types of Trust
The dos and don’ts for leaders in building or repairing trust in difficult times.
HR: You're Doing It Wrong - Jones vs. Anastasijevic
Does the job market discriminate against people with unusual names?
Worth Noting
Recent reads that caught our attention.
Sightings: An Industry Steeling Itself
Features
Disconnect
- By James Krohe Jr.
- Summer 2012
There’s a big gap between the organization that a CEO runs and the organization for which people actually work.
From Selling Beauty to Selling Fear
- By Bryan Pearson
- Summer 2012
Remember when a deep tan signified health rather than skin cancer? Marketers made the shift without breaking stride.
Mistreatment
- By Vadim Liberman
- Summer 2012
Everyone agrees that workplace bullying must not be tolerated. So why do so many people feel victimized?
Do Your Customers Trust You?
- By Matthew Budman
- Summer 2012
It’s no longer enough to not rip off your customers, say Don Peppers and Martha Rogers—you have to start looking out for their interests.
Are Your Opinions Really Your Own?
- By Lance Haun
- Summer 2012
Disclaimers are intended to set apart personal views from official statements. Do they work?
Nothing in Common
- By Dick Martin
- Summer 2012
As diversity—gender, age, ethnicity, geographic—continues to grow, executives can no longer rely on instinct in assessing a marketing campaign.
Our Brands, Ourselves
- By Laurence Vincent
- Summer 2012
How we define ourselves by the brands we love and hate, from Chrysler to Coca-Cola to J. Crew.
Most Read Features
The Conference Board Review is the quarterly magazine of The Conference Board, the world's preeminent business membership and research organization. Founded in 1976, TCB Review is a magazine of ideas and opinion that raises tough questions about leading-edge issues at the intersection of business and society.