Dick Martin: Beyond Buzz

martin1Dick Martin is author of several books, including most recently OtherWise: The Wisdom You Need to Succeed in a Diverse and Divisive World. Previously, he spent thirty-two years with AT&T, including five as executive VP of public relations, employee communications, and brand management.

Martin has also written numerous features for the magazine, most recently "Nothing in Common," in the Summer 2012 issue.

What's Public Relations Really About?

Biologists and dry cleaners claim the odor of a skunk can linger for months. That’s nothing compared to the stink that attaches to public-relations people. And no tomato-juice bath will help. I exaggerate. But just a little. And the blame for those malodorous associations lies squarely with the CEOs and boards whose misguided...



The Conference Board Review is the quarterly magazine of The Conference Board, the world's preeminent business membership and research organization. Founded in 1976, TCB Review is a magazine of ideas and opinion that raises tough questions about leading-edge issues at the intersection of business and society.